Dan Ayub (DAN AyUB) – one of the bosses of the company Hasbro, which owns Wizards of the Coast And Dungeons & Dragons. He gave an interview to Gamesindustry.Biz and said that Hasbro seriously puts on video games: for example, invests about a billion dollars in the development of internal studios.
Now at Hasbro Four large gaming teams that include the AAA category:
Atomic Arcade – creates a game about the character Snake Eyes from the franchise G.I. Joe. According to Ayuba, G.I. Joe In this game it will appear in a non -standard form: Leaders Atomic Arcade Previously worked on Batman: Arkham asylum And they want to make with Snake Eyes something like that Asylum I did it with Batman (which this means, is not specified).
One of the characters Exodus https://casinogogo.uk/ Playing Matthew McConahi (Matthew McConaughey).
Hasbro most famous as a manufacturer of children’s toys, but, as he says Ayub, In fact, the company always covered games and entertainment in the broad sense. Therefore, they say, to go to a growing business video game is a very logical step for Hasbro.
Your new studios Hasbro tries to cover different audiences, as well as build fresh franchises through video games, which can then be applied in other areas of activity Hasbro. That is, relatively speaking, take Exodus and release a series of toys for her reasons.
In the nineties Hasbro Already tried to break into video games, for which she acquired a brand Atari and company Microprose. But failed and sold this business. Now the tactics are different: according to Ayuba, Hasbro wants to make fewer brands, but they should be stronger and high -quality.
Ayub assures that Hasbro puts the quality and authenticity of games above all. The company designed a very thoughtful plan for its internal studios and wants to give the developers as much time as it takes.
Video games will become an important part of the strategy Hasbro for at least the next hundred years, tells Ayub.